Insights


Case studies

Combining global and local creators boosted Mentos’ Fortnite Fizzooka

Perspectives

Sacrifice for frequency

Perspectives

Cuckoo in the nest: Apple and China’s lesson for holdcos

Media

The media mindset of modern luxury

Technology

Dentsu brings in-store eye-tracking data into planning tool

Technology

What makes a brand visible in AI search?

Interviews

‘Most studios don’t know much about the effectiveness of their campaigns’

Transformation

A good (media agency) death

Perspectives

Media Inc: new rules of the deal

Perspectives

Beyond empowerment: the nuances of women’s representation in media 

News

1 in 10 readers dodge paywalls

Insights

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Technology

AI Overviews reduce clicks by ‘up to 66%’

Interviews

Uber Ads’ head: agencies are waking up to the power of attention

Features

Ask Faris

Perspectives

Primal scheme: how attention, memory and emotion work together

Case studies

Cancer charity’s low-budget campaign drives sign-ups among golfers

Technology

How bot farms are breaking the metrics

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